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Technology Commercialization – The P and Q is
by Tomo ·
The Law of the Hammer “Give a child a hammer, and the child is forced to use it.”
It is the law of the hammer and it seems that the thread of the technology marketing scene in the Indian context today. And in many cases, this approach seems to succeed, at least temporarily. The premise is that the customer will buy technology for technology, and a gadget or perceived need hedonistic renewal applications.
Responding to human need for novelty is only one aspect of the commercialization of technology, although it is important and can produce high dividends for the short term. However, a technology marketing strategy is based solely on this approach, probably due to a short market cycle, fast but unpredictable market penetration and rapid obsolescence. Success with high-tech products requires a combination of technical knowledge and skills in marketing. (more…)




